There are no snaking lines outside the Japan pavilion at Expo 2020 Dubai.
But the reservation system that allows visitors to book a day in advance is busy.
Word-of-mouth recommendations are driving tourists and residents to gather at the unassuming, understated white origami-inspired facade.
Curiosity about the pavilion continues to grow, three weeks before the world’s fair ends.
Tourists and UAE residents said they wanted a taste of the “unusual experiences” their friends talked about.
The promise of an immersive encounter, specifically tailored to each individual’s interest, is drawing crowds to the pavilion. Its theme is ‘where ideas meet’.
The National finds out why the Japanese structure tops the list of must-visit attractions.
‘The thing to do’
Keep in mind you need to commit about an hour to the pavilion.
People receive smartphones and headsets that keep track of the time they spend in sections related to nature, history and miniature forms.
The grand finale collates this information to create a snapshot of each visitor’s interests.
The findings will be used to curate the next Expo in Osaka in 2025.
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